Scoot Case Study

COMPANY OVERVIEW

Scoot (formerly known as Preciate) is a cutting-edge virtual meeting platform aimed at combating remote work fatigue through dynamic and interactive virtual environments. With its patented Social Presence® technology, Scoot allows participants to move naturally within customizable virtual spaces, fostering spontaneous and authentic interactions. Backed by a $12 million Series A funding round, Scoot is rapidly expanding to meet the growing global demand for engaging virtual meetings.

TRUSTED BY

MY ROLE

As the Design Lead on the Scoot project, I spearheaded the transformation of their virtual meeting platform. From conducting comprehensive discovery phases and competitive analysis to developing high-level design paradigms and creating animated prototypes, I ensured our designs were both user-centric and aligned with client objectives.

DURATION

6 week sprint

TOOLS

Figma, Adobe Illustrator, Adobe Photoshop

Challenge

Scoot was facing a critical challenge: their platform, like many in the market, struggled with the energy and engagement that CEOs and business leaders were craving in their meetings. Their users were tired of the lifeless, camera-off experiences that had become synonymous with traditional video conferencing platforms like Zoom, Google Meets, etc.   Scoot didn't want to follow the path of becoming just another virtual meeting or events platform; they were determined to redefine the video meeting space by injecting vitality and human connection into every interaction.

HOW MIGHT WE

Make the Scoot platform more engaging and energetic for users who were longing for meaningful, dynamic meetings, without straying into the territory of large-scale event management?

MY SOLUTION

I aimed to create a platform that nurtured human connections by creating a cohesive and autonomous user experience. This approach was threefold:

Emphasizing A Scalable environment

I designed with scalability in mind, ensuring the platform could support anything from small to large all-hands gatherings.

visual indicators to enhance  focus and clarity

Visual cues were integrated to guide users through the platform, helping them stay engaged and focused during meetings.

Facilitating Feedback Loops and Cascading Reactions

I built mechanisms for real-time feedback, allowing participants to interact and react in ways that felt natural and engaging.

Scootaverse Vision to Implementation

Initially, we embarked on an expansive vision-casting phase, exploring bold and limitless ideas for what became known as the Scootaverse. The client encouraged us to dream big—designing without constraints.

As the project evolved, however, we refocused on creating actionable, practical designs tailored to Scoot’s existing platform, ensuring immediate impact while laying a foundation for future innovation.

DISCOVERY & MATERIALS REVIEW

We engaged in various discovery exercises. We began with a comprehensive discovery phase, understanding Scoot's needs and the competitive landscape.

REVIEWED COMPETITORS

Reviewing competitors allowed my team and me to make informed design decisions, enhance the user experience, and gain a clear competitive advantage.

USER RESEARCH

Scoot provided us with their user research, which offered valuable insights into their customers and highlighted pain points within the existing platform.

Attended Webinars & DEMOs

I met with Scoot's Director of Customer Success for a product demo, learning how the platform functions, its capabilities, and areas to enhance the experience.

ESTABLISHING EXPERIENCE PARADIGMS

I visualized high-level concepts into global design paradigms.

I helped transformed abstract, high-level concepts into comprehensive and universally applicable design frameworks. This involved distilling complex ideas into clear, cohesive paradigms that guided the overall design strategy and ensured a consistent user experience across the platform.

CONTINUOUS WIREFRAME REFINEMENT

Each iteration brought us closer to a more polished and user-centric design.

Based on client feedback and new learnings from the previous stages, I began moving into wireframe development. We held regular meetings with Scoot's stakeholders to present the wireframes and gather feedback. These sessions helped us identify areas for improvement and ensure that our designs aligned with their vision and goals.

STRONG VISUal designs

The high-fidelity designs were brought to life yielding an overall enhanced user experience.

The final visual design emphasized clarity, focus, and user control, creating a seamless and engaging experience for users. By designing animated screens, I was able to provide a realistic user experience, which was instrumental in gathering detailed stakeholder feedback.

The feedback from these sessions was invaluable in fine-tuning the design to meet both the client's objectives and the users' needs.

OUTCOME

Scoot is set up to position their All Hands experience as the best kind of All Hands – volumes better than in-person (and Zoom).

Scoot creates a world around a large meeting, providing all the tools you need to foster healthy, spontaneous, and targeted relationships.It improves experiences like not knowing anything about the stranger next to you.

With Scoot, you know exactly what you need to about someone, right upfront.Scoot makes large meetings easier, more desirable, more scalable, and more economical for enterprises.

The Scoot UX now effectively addresses core needs for Participants & Presenters: tailored experiences plus a superior Presentation Mode.

The new UX was designed with a key design pillar in mind: Users must feel, and be, in control of their experience in the Scootaverse. Now, Participants and Presenters benefit from unique, highly tailored experiences suited to their individual behaviors and needs.

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